1 Your business The basics Google, directories and your customers all need to see, and see the same everywhere.
What kind of business are you? Choose one Emergencies and call-outs: plumbers, electricians, locksmiths Quotes: cleaners, gardeners, removals, builders Bookings: garages, MOT centres, salons Big jobs: installers, kitchens, bathrooms, roofers Products: bakers, farm shops, market traders Not sure yet Why we ask: Each template is built around how your customers buy. Your answer adds a few questions specific to your kind of business.
Your business address required Why we ask: Google needs a real address to verify your business. P.O. boxes and virtual offices aren’t allowed.
Have you used a different business name, address or phone number in the last 10 years? Why we ask: Old details on forgotten directory listings confuse Google about which information is right. We find them and get them updated so everything matches.
Opening hours, including any holiday or seasonal changes Why we ask: Your hours must match on your website and Google. Wrong hours are one of the most common reasons people leave bad reviews.
Company number and registered office, if you’re a limited company Why we ask: UK law requires limited companies to show these on their website. We add them to the footer of every page.
Links to your Facebook, Instagram, Checkatrade or other profiles Why we ask: We link them from your site and check they all show the same name, phone and address.
Any services you offer that we haven’t covered yet? Why we ask: Google lets you list every service on your profile. A complete list helps you show up for more searches.
2 Your services Up to six. Start with the one you most want more of.
Service 1 (your main one) What’s included? Why we ask: Customers want to know exactly what they’re paying for, and it gives Google detail to understand the page.
How long does it usually take?
Three questions customers ask about this, with your answers Why we ask: These become the FAQs on the page. They answer what people ask Google and AI assistants, in your own words, which is exactly the kind of first-hand content Google rewards.
Service 2 (optional) What do customers call this service?
What’s included?
Guide price, including VAT and any compulsory charges
How long does it usually take?
Three questions customers ask about this, with your answers
Service 3 (optional) What do customers call this service?
What’s included?
Guide price, including VAT and any compulsory charges
How long does it usually take?
Three questions customers ask about this, with your answers
Service 4 (optional) What do customers call this service?
What’s included?
Guide price, including VAT and any compulsory charges
How long does it usually take?
Three questions customers ask about this, with your answers
Service 5 (optional) What do customers call this service?
What’s included?
Guide price, including VAT and any compulsory charges
How long does it usually take?
Three questions customers ask about this, with your answers
Service 6 (optional) What do customers call this service?
What’s included?
Guide price, including VAT and any compulsory charges
How long does it usually take?
Three questions customers ask about this, with your answers
Which jobs do you want more of, and which would you rather do less of? Why we ask: We put the work you want at the top of your homepage, and avoid attracting jobs you don’t enjoy.
4 Your customers and enquiries This shapes your words, and it’s how we prove your website is working.
What do customers usually say when they first get in touch? Why we ask: People search in their own words, not trade terms. We write your pages in the language your customers actually use.
Who is your ideal customer? Why we ask: We write for the people you most want to hear from, so the right ones get in touch.
The top three reasons customers choose you Why we ask: These become your headline promises. Real reasons beat generic ones like “quality service”.
What makes people hesitate before booking you? Why we ask: Every doubt we answer on the page is one less reason to call someone else instead.
Who do you lose jobs to, and why? Why we ask: So we can make your site clearly better than theirs where it matters.
Who answers the phone, and can you answer while you’re on a job? Why we ask: Missed calls are lost jobs. This decides how we set up your missed-call text-back and call tracking.
6 Proof you’re good at it Three recent jobs, your accreditations and where your reviews are.
Job 1 Town
Which service was it?
What was wrong, what you did, and how it turned out Why we ask: Real jobs are the most convincing thing on any trade website, and the most original content Google can find. Each one becomes a short case study with your photos.
Cost and time, if you’re happy to share
Job 2 Town
Which service was it?
What was wrong, what you did, and how it turned out
Cost and time, if you’re happy to share
Job 3 Town
Which service was it?
What was wrong, what you did, and how it turned out
Cost and time, if you’re happy to share
Accreditations and memberships, with their numbers Why we ask: We show these near every “Book” button. We check each number before launch, because showing a membership you don’t hold breaks consumer law, and customers do check.
Where are your reviews, and roughly how many? Why we ask: We show your Google reviews live on your site, so they’re always genuine. We never write or edit reviews: fake reviews are illegal in the UK under the DMCC Act.
8 Photos and your look Real photos make the biggest difference to how trustworthy a site feels.
9 Check and send Nearly done.
Anything else we should know?
We only use your answers to build and look after your website. If you don’t go ahead, we delete them within 12 months. Questions? Email hello@withcredo.com.
Send my answers