Our credo · our mission
noun
- A set of beliefs or principles that guides how someone acts.
- From Latin: “I believe.”
- Websites for trades, built the right way, with the power back in your hands.
For garages, plumbers, electricians, builders and every trade. Built Google’s way. You stay in control.
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These examples are a taste of what’s possible, not a fixed menu. A performance workshop, a local plumber and a bathroom installer should each have their own character. Your colours, photography, wording and layout start with your business.
Your services, specialisms, area and the customers you want to reach.
Your existing brand, styles you like and what you need the website to do. Unsure? We’ll help.
We review your brief, clarify anything missing and create your free homepage preview before you decide.
MOT, servicing & repairsA clear, welcoming local garage
Performance garageDark, cinematic and precise
Plumbing & heatingPractical, confident and approachable
Classic car specialistWarm, timeless and full of character
Boiler specialistClear services and a technical focus
Bathroom installersArchitectural, refined and considered
Independent plumberPersonal, local and straightforwardThese are starting points, not a box to fit into. We tailor the colours, photography, wording, services and page layout to your business and agreed scope. Fully custom features are quoted separately. Examples use fictional businesses and AI-generated illustrative photography. Video and AI adviser options depend on your package.
Like this video? We’ll make one exactly like it for your business.
Pick yours. Every page is built around how your customers choose, backed by research, not guesswork.
Bring your business, your ambitions and any ideas you have. We’ll help you find a direction, then make a homepage preview for you to review.
Our credo · our mission
noun
Online is changing fast. Too much of the SEO and AI world keeps small businesses in the dark, and charges them for it. We spent 15 years inside it, on campaigns for some of the biggest brands in the world. So we’re ripping up the rule book.
Credo puts the power back with the trades: a website you control, built Google’s way, at a fair price, made to win you customers. No secrets. No rip-offs.
There are excellent tools for building websites. Credo is for the business owner who wants the thinking, writing, setup and ongoing care done with them and for them. We start with your work and your customers, then bring the right pieces together.
We ask about your services, area and the work you want more of. Then we shape the design, words and enquiry routes around those answers.
Copy, photography, page setup and launch checks are part of the job. You review and approve your site; you don’t have to build it in your evenings.
Clear service pages, search foundations and straightforward contact options—phone, WhatsApp and enquiry forms, matched to your business.
Your homepage preview is free. No card required and no obligation. You can judge the direction before choosing a plan.
Website from £79/month plus £99 setup, with a 12-month plan, then monthly. Growth and pay-once options are explained alongside it. Your domain is separate.
The monthly Website plan includes hosting, security, a monthly report and 30 minutes of changes. Growth adds the extra support shown in the plan comparison.
Design is tailored within your chosen package and agreed scope. Custom functionality is quoted separately. Examples are fictional demonstrations, not customer results.
A welcoming local garage direction, with MOT testing, servicing, repairs and a straightforward booking enquiry. Your own preview starts with your services, customers and style. This fictional example shows a design direction, not a fixed template or a customer result.

No tech, no jargon, no evenings at the laptop. Answer our questions once, and we handle the rest.
No logo? We design a clean, professional one in your colours.
Licensed photos for your trade from day one, swapped for your own as you send them.
From your answers to our questions, in plain English that sounds like you.
A WhatsApp button on every page, plus your greeting, away message and quick replies.
Ready for “Hey Siri, garage near me”: answers written how people speak, and listed where assistants look.
Your Google profile set up, and the same details on Apple Maps, Bing, Yell and more.
Your web address found and registered in your name, and a professional email set up.
Business cards, a van sticker and QR codes for your website and reviews.
On a job? Callers get a text from you in seconds, so the work doesn’t go elsewhere.
All included in your £99 setup.
The colours, the buttons, the layout. Here’s the research behind each one, so you can check it yourself.
is the most trusted brand colour, picked by 54% of consumers.
Blue or navy as your main colourAdobe, 1,000 consumers, 2025backgrounds are read more accurately than dark ones, by every age group.
Readable contrast, tested with your designNielsen Norman Groupmakes a button work, not any magic colour. What stands out gets clicked.
One warm orange or yellow Book buttonCTA research review, 2026of time on a page is spent on the first screen.
Your number and Book button up topNielsen Norman Groupof mobile visitors leave a page that takes over 3 seconds to load.
Light, fast pages: 90+ on PageSpeedGoogle/DoubleClick, 2016of UK home-service trade websites show any price at all.
Your prices on show, so you stand outWhito, 200 UK sites, 2026Too much of the SEO world runs on smoke and mirrors. We follow Google’s own guidelines, and we show you every step: what we build in, what we recommend you do, and what we’ll never do.
Customers don’t only search Google any more. They ask Siri, check Apple Maps and ask ChatGPT. So your details go everywhere they look, identical every time.
of consumers used AI to find a local business in 2026.
A facts page AI can readBrightLocal 2026more AI recommendations for businesses in Google’s local map results.
Your Google profile, set up properlyInsites 2026of mobile visitors leave a page that takes over 3 seconds.
90+ on Google PageSpeedGoogle/DoubleClick, 2016Like the updates on your phone or your car, Credo sites keep improving. Your site gets our template improvements as we make them. And when a new tool launches, Growth customers get first access. Each one is optional, with its price shown before you add it.
On the roadmap, not for sale yet. Each one will be optional, with its price shown before you add it. Growth customers get first access. Social posts will be £49 a month.
We’ve ridden every wave so far:
A 60 to 90 second video tour of your new website, with captions, for your site, Google profile and social media.
Every price is on this page. A 12-month plan, then month to month. No catches.
No VAT to add
Live in 5 working days, or £100 off. 12-month plan, then month to month.
Get my free previewNo VAT to add
The plan that grows with you. 12-month plan, then month to month.
Get my free previewNo VAT to add
For businesses who’d rather own it from day one.
Get my free previewTell us about your services, customers and goals. Explore the examples if you’d like inspiration.
Once we have your brief, we create a working homepage preview. No card, no obligation.
Happy? Answer our questions about your business, we build every page from your answers, you check it, and it goes live.
Every login in your name, and a one-page guide to making changes.
Tell us what you do, where you work and what you want to achieve. We’ll review your brief, ask if anything needs clarifying, then create your free homepage preview. We aim to send it within two working days of receiving the details we need.
Yes. We build a working homepage for your business and send you the link. If you don’t want to go ahead, you don’t pay anything and we don’t chase you.
No. We design your logo if you need one, source photos for your trade, and write every word from your answers to our questions. If you have your own photos, even better: send them on WhatsApp and we swap them in.
Yes: a 12-month plan, so we can build your site properly and look after it. After that it’s month to month, and you can cancel with 30 days’ notice. Most people stay, because their site keeps improving and new tools keep arriving to help them grow. If you do leave, you can buy your site outright and we’ll move it to your own hosting. Your domain and Google profile are always yours.
We keep improving our templates, and when a new tool comes along that helps trades win work, like an AI chat assistant, we offer it. Improvements to your site’s design and speed are included. New tools are optional add-ons, priced before you choose them, and Growth customers get first access. We’ll always tell you what’s new, and nothing on your site changes without your say-so.
Yes. Before launch we check it against the rules for a small business website in the UK: data protection (UK GDPR), cookies (PECR), showing who runs the business, accessibility (WCAG 2.2 AA), and the DMCC Act rules on prices and reviews. Your privacy, cookies and terms pages are written for you.
Social posts from your WhatsApp photos (£49 a month), reminder texts, managed Google Ads, photo quotes, review replies, deposits, “on my way” texts, an AI chat assistant, AI call answering and a monthly AI check. Each one will be optional, with its price on our website before you add it. Growth customers get first access.
Both. AI does the heavy lifting from our tested templates. Our team, with 15 years in search behind us, edits and checks every page by hand before it goes live.
Nobody can honestly promise that. We make sure AI tools can read accurate facts about you, and that your details are identical everywhere. After that, your Google reviews matter most.
Message the Credo team, email us, or request a callback.